At the helm of GLICO Health’s operations is Maame Afriyie Boachie, a dual-qualified expert in marketing and insurance. Holding prestigious memberships with the Chartered Institute of Marketing (UK) and the Chartered Insurance Institute of Ghana (CIIG), she provides comprehensive oversight of all functional departments. Her trajectory within the company, moving from Business Development Manager to General Manager and now to her current leadership position, exemplifies a commitment to operational excellence in the health insurance sector.
Maame gained significant experience in customer service delivery early in her career while working in the retail department of Royal Trinity Hospice (RTH) in London. Her dedication and exceptional performance earned her a promotion to Shop Manager just after a year of working with RTH. During her time working in London, Maame refined her expertise in building exceptional customer experiences, a period that solidified her customer-centric philosophy and a deep passion for service excellence. This deep-rooted commitment to her customers has fueled her ability to transform standard interactions into lasting relationships. It is this passion that she transferred into GLICO Health, ensuring that the voice of the policyholder remains at the heart of every strategic decision and, in so doing, built a customer-centric culture.
Maame Afriyie Boachie is a results-driven leader whose strategic vision has been fundamental to the operational excellence of GLICO Health. She prides herself on being a diligent, versatile, and detail-oriented leader. Her expertise has been instrumental in defining the company’s unique selling proposition, establishing robust service standards, and refining health insurance underwriting and claims management. Notably, she spearheaded the successful launch of the Third-Party Administration service and led the implementation of the Company’s award-winning e-Health solution.
Under her stewardship, the organisation has reached new milestones in health insurance through high-impact international partnerships. These alliances have not only enriched the GLICO Health brand but have also significantly diversified and strengthened the company’s client portfolio.
Maame Afriyie Boachie holds an Executive Master’s in Business Administration (Marketing) from the University of Ghana Business School and a Bachelor of Education (Arts) Degree from the University of Cape Coast. She has also completed an Executive Education Certificate in Leadership Excellence from the London School of Economics and Political Science, a Certificate in Executive Business and Entrepreneurship from The London Finishing Academy, and a Certificate in Consulting Science, Application, and Practice from the Ghana Institute of Consulting. Additionally, she holds a certificate in professional selling skills from the Institute of Sales and Marketing in London and a postgraduate certificate in Marketing, Social, and Organizational Research.
In 2023, Maame was appointed a member of the National Inter-Agency Coordinating Committee for Health Promotion (ICC-HP) under the Ghana Health Service. The Committee’s mandate is to help improve the quality of life, well-being, and health of Ghanaians.
Maame has received several awards in recognition of her leadership and innovation in the healthcare insurance sector, including:
Maame Afriyie Boachie is defined by her precision and commitment to excellence. She champions a dual-core strategy of customer satisfaction and digital innovation, driving GLICO Health toward unprecedented levels of success. Her guidance has been instrumental in transitioning the company into a modern, resilient institution that prioritises clients’ experience. By fostering an environment of continuous improvement, she ensures GLICO Health remains at the forefront of the industry, consistently delivering value to stakeholders and maintaining its status as a market leader in Ghana's private health sector.
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