Maame Afriyie, a professional marketer and a Member of the Chartered Institute of Marketing (UK), is charged with the overall management of GLICO Healthcare’s operations and oversees all functional areas. She is also a Chartered Insurer and an associate of the Chartered Insurance Institute of Ghana (CIIG). Before assuming this position, Maame Afriyie was the Business Development Manager and later, the General Manager at GLICO Healthcare.
Maame gained significant experience in customer service delivery early in her career while working in the retail department of Royal Trinity Hospice (RTH) in London. Her dedication and exceptional performance earned her a promotion to Shop Manager just after a year of working with RTH. During her time working in London, Maame refined her skills in creating exceptional customer experiences, demonstrating a deep passion for customer satisfaction.
Maame is a diligent, versatile, experienced, and detail-oriented leader whose focus is on achieving desired results. She has been instrumental in identifying and developing GLICO Healthcare’s unique selling proposition, service standards, health insurance underwriting, and claims management. She was pivotal in the establishment of GLICO Third Party Administration and the development and implementation of GLICO Healthcare's award-winning E-Health product.
Under her stewardship, GLICO Healthcare has broken new ground in healthcare insurance through strategic international partnerships, enriching and adding value to the GLICO brand and significantly enhancing the company’s client portfolio.
Maame Afriyie Boachie holds an Executive Master’s in Business Administration (Marketing) from the University of Ghana Business School and a Bachelor of Education (Arts) Degree from the University of Cape Coast. She has also completed an Executive Education Certificate in Leadership Excellence from the London School of Economics and Political Science, a Certificate in Executive Business and Entrepreneurship from The London Finishing Academy, and a Certificate in Consulting Science, Application, and Practice from the Ghana Institute of Consulting. Additionally, she holds a certificate in professional selling skills from the Institute of Sales and Marketing, London, and a post-graduate certificate in Marketing, Social, and Organizational Research.
In 2023, Maame was appointed as a member of the National Inter-Agency Coordinating Committee for Health Promotion (ICC-HP) under the Ghana Health Service. The Committee’s mandate is to help improve the quality of life, wellbeing, and health of Ghanaians.
Maame has received several awards in recognition of her leadership and innovation in the healthcare insurance sector, including:
Maame is known for her dedication to excellence and her meticulous approach to leadership. Her focus on customer satisfaction and innovation drives GLICO Healthcare’s continued success. Under her guidance, the company remains committed to evolving with the needs of its clients and maintaining its position as a leading private health insurance provider in Ghana.
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