Maame Afriyie, a professional marketer and a Member of the Chartered Institute of Marketing (UK) is charged with the overall management of GLICO Healthcare’s operations and oversees all functional areas. Before assuming this position, Maame Afriyie was the Business Development Manager and later, the General Manager at GLICO HEALTHCARE.
Maame started her career at Royal Trinity Hospice (RTH) as a Relief Manager where she held the fort for shop managers across the Hospice shops in London when on leave and on off days. With her dedication and commitment towards supporting terminally ill patients to live their lives to the fullest and her achieved results, she was appointed Shop Manager in charge of the Lavender Hill shop just after a year of working with RTH. Due to her passion for excellence in customer experience and in her quest to enhance this skill, Maame also worked at Sainsbury’s PLC Clapham (on a part-time basis) with the customer service unit.
Maame gained significant experience in customer service delivery and is passionate about customer satisfaction. Maame is a diligent, versatile, experienced, and detail-oriented leader whose focus is on achieving desired results. She has been instrumental in identifying and developing GLICO Healthcare’s unique selling proposition, customer service, health insurance underwriting, and claims management. She was pivotal and the lead in the establishment of GLICO Third Party Administration as well as the development and implementation of GLICO Healthcare's award-winning E-Health product.
Under her stewardship, GLICO Healthcare has broken the ranks of healthcare insurance through strategic international partnerships, enriching and adding value to the GLICO brand and tremendously enhancing the company’s client portfolio.
Maame Afriyie Boachie holds an Executive Master’s in Business Administration (Marketing) from the University of Ghana, Business School, and a Bachelor of Education (Arts) Degree from the University of Cape Coast. Further to this, Maame holds an Executive Education Certificate in Leadership Excellence from the London School of Economics and Political Science. She has obtained a Certificate in Executive Business and Entrepreneurship from The London Finishing Academy. She has also obtained a Certificate in Consulting Science, Application, and Practice from the Ghana Institute of Consulting. She also has a certificate in professional selling skills from the Institute of Sales and Marketing, London. Maame holds a post-graduate certificate in Marketing, Social, and Organizational Research. Maame recently completed the Ghana Insurance College awaiting the conferment of a Chartered Insurer status by the Chartered Insurance Institute of Ghana (CIIG).
In 2023, Maame was appointed as a member of the National Inter-Agency Coordinating Committee for Health Promotion (ICC-HP), under the Ghana Health Service. The Committee’s mandate is to help improve the quality of life, wellbeing and health of Ghanaians.
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